4/4/2023 0 Comments I am playr football![]() ![]() Later in the year there will be an additional interactive element that allows users to edit in-game Alfa-related footage.Ĭlaudio Annicchiarico, head of digital for Alfa Romeo UK, said the MiTo "is aimed at a particularly media savvy audience, so social media gaming is a great way for us to reach out to them". ![]() The brand will also feature on dynamic ad sites within the hoardings around the football stadia. Players can personalise their vehicle using an in-game replica of Alfa Romeo's online car configurator and be delivered first-person, rich media filmed content of the car's collection. Once players have scored five goals against Danny Deans, River Park team captain, they will be rewarded with an Alfa Romeo MiTo car in the game. The deal places the brand into the storyline of the game, which places players in the shoes of a footballer on the River Park team. ![]()
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